The platform is rolling out a new feature that allows them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the platform disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, including digital art to informative clips, and we intend to give people the option to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, in excess of 100 mn media items are submitted to the app every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the amount of AI-generated videos they watch by accessing the topic control option in the platform and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool cover politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to label lifelike artificially created content, and it bans malicious deepfakes of public figures or emergencies. Any realistic AI video that is not labeled can be removed under its user guidelines.
Furthermore, the platform will from now on attach an artificially created tag to content created with its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This step is intended to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore introducing a $2m awareness program for specialists and organizations to create educational content about using AI responsibly. This program will assist educational bodies dedicated to training computer science.
Content Safety Approach
The platform has justified its moderation strategy, following debate over proposals to lay off numerous safety staff in the United Kingdom. It is planning to reduce 439 jobs in its trust and safety division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by people. TikTok reported a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
